Author: Jennifer Mayne
Date of Publication: February 21,
2013
Place of publication: Blogspot- http://jennifermayne28.blogspot.com/2013/02/artifactual-communication.html
Denotative Examination
So, obviously in this
advertisement you see a man and women close together. They do not appear to be
wearing any clothes and look to be intimate representing the deadly sin of
lust. This woman is attractive and draws your attention, while the man has his
eyes closed and looks to be exhibiting lust.
Connotative Examination
Looking into this picture you
can see that the author uses lust in order to sell the product. In the bottom
of the picture it says “the new fragrance for her,” showing that this is meant
for women. The layout of this picture profiles the woman in a controlling
fashion as she is controlling the man, who appears to be worshiping her. The
background in black so that draws your eyes to the fact that they have no
clothing on and attracts the lustful viewers. The eyes of this woman are facing
you, drawing other women in and having them desire to be like her. The man’s
eyes are closed and his position, lower than the woman, represents that he is
chasing her and desiring her. The lust by the man is something that the
targeted audience wants and this deadly sin is used to sell the product.
The author uses the coloring and
background to draw your eyes to the woman and man and how close they are. The
woman’s eyes are enticing and draw you into the picture where you quickly
notice that the man’s eyes are closed and he is desiring the woman. This lustful
image was created to sell this perfume and draw the audience into buying the
product.
Intended Audience
I believe the intended audience
is for lustful women who desire to be sexy and have guys after them. These
women are obviously not of the lower class because this perfume is expensive,
however, there does not appear to be a social class target as the woman has not
clothes on or accessories to point to a social class. The woman that would buy
this perfume would be younger, middle-class women that desire to have men after
them and to be lustful. This lustfulness is shown through this advertisement and
is the main selling point for this product. This advertisement uses the deadly
sin of lust to lure in women and make them want to buy this product.
